Dilini Fernando

Dilini Fernando: Digital Innovator / Brand Marketer / Entrepreneur/ Former Radio DJ / Actress

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Dilini Fernando is a manager of Digital Marketing & Media at MillerCoors. Currently, she leads the Digital Incubator Fund -- a pipeline of experimentation designed to identify and test progressive digital marketing and media solutions that inform scaling opportunities for MillerCoors.  In addition to her brand-led work, she also collaborates with shopper marketing teams to better leverage digital innovation at retail. Dilini joined MillerCoors in 2011 on the Miller Lite brand team focusing on festival activation, social media, and integrated partnerships. Prior to MillerCoors, Dilini spent several years in media entrepreneurship launching the largest band rehearsal facility in New England, an affiliate record label, and artist management company. In her spare time, she enjoys pursuing her passion for music, entertainment, arts, and technology. Dilini has been a proud member of AFTRA / SAG since 2006. She currently performs with the musical improv team La-Di-Dah at Chicago's iO.   Dilini received her BA from Brown University and her MBA from the University of Chicago.

Associate Brand Manager: Miller Lite at MillerCoors

September 2011 - October 2013

Managed Miller Lite social media efforts including paid/owned/earned strategies Assisted in national festival sponsorship activation (SXSW, Jazz Fest, Bonnaroo, Summerfest) Oversaw branded-entertainment programs including movie integrations Awards: Gold Winner 2013 Ex Awards "Best Buzz Marketing / Influencer Program" (MillerTime Internship) Silver Award 2013 Reggie Awards "Brand Building) (Miller Lite and The Internship)

Video Host at MBA Podcaster

May 2010 - May 2011

http://mbapodcaster.com/

Brand Management Intern: Miller High Life at MillerCoors

June 2010 - September 2010

Radio DJ: Mix 98.5 WBMX at CBS Radio

October 2004 - June 2009

President at BandStandLive, Inc Records

2007 - 2009

o Founded independent record label to invest in talent and expand BandStandLive's brand identity and services o Strategized with over 200 artists on marketing campaigns resulting in promotional events at 75+ universities o Devised & executed CD launches achieving national airplay on 350+ radio stations and 10,000+ units distributed o Designed posters, merchandise and CD artwork o Oversaw production, distribution and sales fulfillment of CDs o Negotiated 100+ legal contracts, music licenses, copyrights, publishing and distribution deals

General Manager and Co-Founder at BandStandlive, Inc

November 2004 - 2009

o Served as project manager and investor liaison during the $3M construction of BandStand Live facility o Acquired 400+ tenants in first year of operation through tours and public presentations; mediated tenant concerns and provided conflict resolution to increase customer satisfaction; established on-going community events o Identified new opportunities for business growth; increased monthly revenue by 12% by launching an on-site multi-purpose venue; booked 10+ music events per month; coordinated 2,500+ staff, vendors and artists annually o Planned and executed a three-year, $25K multi-media campaign; designed original promotional materials; wrote copy for all print, radio and TV advertisements Awards "2006 Business of the Year" City of Taunton for outstanding efforts in the arts community

Radio DJ: Coast 93.3 WSNE at Clear Channel Radio

2004 - 2005

Associate at Euro RSCG

2003 - 2004

Radio DJ: 95.5 WBRU at Brown Broadcasting Corporation

1999 - 2003

Digital & Media Marketing Manager at MillerCoors

October 2013

Lead Digital Incubator -- a pipeline of innovative testing across digital video, social media, mobile, content, data and analytics, and e-commerce Awards: Recipient of Brand Innovators '40 Under 40' Midwest

The University of Chicago - Booth School of Business

2009 – 2011

MBA (Marketing, Entrepreneurship, Strategy)

Activities: Media, Entertainment, & Sports Group (co-chair), Follies (co-chair), Marketing Group,

Brown University

1999 – 2003

AB (Public & Private Sector Organizations)

Concentration: Public & Private Sector Organizations

Activities: Class Representative; Ivy League Student Council Representative; Rock the Vote

Member AFTRA (2003) Member Screen Actors Guild (2006) Performer Musical Improv